Saturday, 04 September 2010
It's not what you look at that matters, it's what you see.

| EVISU Spring/Summer 2010 Collection

Japanese fashion label Evisu is back to its roots. After years of logo-mania, where the Kamome (seagull) had to be implemented in to everything and was made as big as possible, the brand is now back to the basics. The Summer 2010 collection even has some of the logo washed out so it blends in focusing on world famous designer jeans instead of the logo. First samples of the Summer 2010 collection will be available in January 2010.

| Summer 2010 Lookbook

Source: Hypebeast

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That campaign is a bit retarded.
Morabisha , November 15, 2009

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